Terra Kaffe (Activations & OOH)

Playing a pivotal role in launching a brand-new hero product, I led the communications wing of the go-to-market strategy for TK-02, the world’s most advanced superuato espresso machine.

At The New York Coffee Fest, my exhibition copy caught the attention of thousands of curious eyeballs. Hundreds of busy New Yorkers snapped photos of the most unexpected truck billboards for our out-of-home campaign, resulting in a 1000% lift in website visits for the campaign's duration.

At Shopify’s event space in NYC, we partnered with Van Leeuwen and Mr Black to serve espresso martinis, affgatos, and speak with fellow founders on innovation in a drastically-changing eComm landscape.