The Fremont Residences.
Aurora, CO
Where do you go after you save a life? After the operating table lights switch off, and your shift is finally over. The Fremont Residences is designed for the tireless medical professionals on The Anschutz Medical Campus. A property integral to the community, The Fremont’s brand vision was to appeal to well-to-do doctors, surgeons, and researchers who made this section of Aurora a place for work and play. The ask was to use different ad channels to speak to this person.
The ask was to develop a brand-new website, a social campaign, and a brand video.
Social Media
Fremont’s social campaign took a 2-pronged approach for communicating the work/play lifestyle central to the community’s brand. Posts highlighted the closeness to medical buildings and the on-site resident events.